AMF Bowling Center Receives a Complete Renovation,
Reopens as Bowlmor Lanes
NEW YORK, NY, February 13, 2015 – Bowlmor AMF, the world leader in bowling entertainment, announced today the opening of its first-ever Bowlmor Lanes location in Westchester at the site of the former AMF White Plains Lanes. Located at 47 Tarrytown Road, the new 56-lane venue is slated to open this March and will feature best-in-class bowling, an adrenaline-pumping arcade, inventive food and drink selections and superior service all set against a stunning luxe backdrop.
Bowlmor White Plains is easily accessible from I-287 and the Metro-North Harlem Line and will be a one-stop-destination for sport, nightlife and social entertainment. With its signature, mid-century modern aesthetic, the trendy venue’s design caters to groups of all sizes. Whether it’s a Saturday night out, birthday party or corporate event, Bowlmor White Plains offers the ultimate dining, gaming and partying experience.
“We are delighted to bring the Bowlmor experience to White Plains and Westchester County,” said Tom Shannon, CEO of Bowlmor AMF. “It is an exciting time for this community and we are thrilled to be a part of the growing entertainment landscape of this area.”
Bowlmor White Plains delivers a different kind of bowling experience, with 56 lanes divided between two separate floors. The venue’s lower level evokes a posh nightclub feel with blacklight lanes, a deluxe bar area and an adjacent DJ booth designed to pump out beats well into the evening. Mood lighting sets the tone with chrome Sputnik fixtures and 20-foot-long, neon signs that call out to guests with irreverent aphorisms. The lower level is perfect for social occasions large and small and features a new fireside lounge replete with Mad Men-style sofas, Cero coffee tables and a 7-foot-wide gas fireplace that creates a warm and intimate ambiance.
Yet another bar—the second of three throughout the venue—greets patrons on the top floor, serving up Bowlmor’s original lineup of signature cocktails. With 28 lanes, brighter lights and professional equipment, this third floor will cater especially to leagues and recreational bowlers.
Immediately upon entering, guests of the new Bowlmor White Plains will encounter an entirely redesigned and reimagined entertainment experience. A two-story-tall concierge desk gives way to the venue’s all-new main floor, which puts interactive gaming front and center with an expanded arcade featuring nearly 50 titles. Guests can try out traditional favorites, like air hockey and NBA Hoops, or play a variety of advanced games, like the much-anticipated Star Wars Battle Pod, with a surround-sound dome and 180-degree curved screen that bring full immersion gaming to life. It’s the only one of its kind in Westchester County—and it’s only at Bowlmor.
For those who’d rather unwind than get amped up, the main floor also features a stylish bar and lounge. The vibrant, modern aesthetic of this space is achieved through tufted banquette seating, brilliant red ottomans and Imogene Chandeliers whose explosive starburst design literally radiates light.
The new facility boasts a top-of-the-line, upgraded and expanded full-service kitchen serving innovative cuisine designed by Executive Chef Ed Porter—winner of Food Network’s Guy’s Grocery Games. Signature menu items include the 5-lb Behemoth Burger (made for sharing), The Ultimate Grilled Cheese, Dolce Pollo Barbeque Flatbread, and Monster Cookie Melt. Complementing these culinary offerings are Bowlmor’s original cocktails like the “Madhattan” and the “Speakeasy Sangria.”
Group Play and Corporate Events
Dedicated to providing superior service, Bowlmor White Plains’ team of in-house event professionals specialize in producing group events of any size or type. From corporate events to adult and children’s birthday parties, the Bowlmor White Plains event staff crafts custom bowling, gaming and dining packages to ensure every event is a striking success.
Designed by Studio Lemonade, Bowlmor White Plains marks the newest of 18 Bowlmor Lanes locations across the U.S. For more information on Bowlmor White Plains, please visit bowlmor.com.
About Bowlmor AMF
Bowlmor AMF is the largest operator of bowling centers in the world, with over 300 domestic locations, 8 locations in Mexico and 3 in Canada that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide. Bowlmor AMF acquired Brunswick's bowling center business in 2014, and its portfolio of bowling retail brands includes AMF, Bowlmor Lanes, Bowlero, Brunswick Bowling, Brunswick Zone, Brunswick Zone XL and Brunswick's brands. For more information, please visit bowlmor.com, amf.com, bowlero.com and bowlbrunswick.com.